How Smart Sellers Use Data to Scale Their Business

Stop Guessing, Start Measuring

The difference between a hobby store and a scalable brand is data. In the past, sellers relied on gut feelings. Today, smart sellers use analytics to predict trends and optimize costs.

Key Metrics You Must Track

• CAC (Customer Acquisition Cost): How much are you spending to get one customer?
• AOV (Average Order Value): Are customers buying one item or three?
• LTV (Lifetime Value): How much is a customer worth over 12 months?
• RTO % (Return to Origin): Specifically for COD markets, this is the most critical metric.

Scaling with Garean Analytics

Garean provides a comprehensive analytics dashboard that simplifies these complex metrics. Instead of drowning in spreadsheets, you get actionable insights:

1. Identify your best-selling products.
2. Spot regions with the highest delivery success rates.
3. Cut ads that have high traffic but low conversion.

Pro Tip: Use data to negotiate better rates with your shipping courier by proving your volume and delivery density in specific zones.